Professional Certifications
- Professional Diploma in Digital Marketing from the Digital Marketing Institute (DMI)
- Google Ads Search Certification – Expertise in creating and managing PPC campaigns, ensuring maximum ROI
- Google Analytics Certification – Mastery in data analysis and interpreting web analytics to optimize marketing strategies
- Google Digital Marketing & E-commerce Professional Certificate from Coursera – Comprehensive understanding of digital marketing, customer engagement, and e-commerce store management
Digital Marketing Mastery
- Over 25 years of experience in digital marketing and business development
- Achieved 7-figure revenue for multiple e-commerce brands on Amazon and Shopify, starting from zero
- Expertise in SEO strategies, ranking thousands of keywords on top positions and driving significant organic traffic
- Proficiency in Google Ads and Facebook PPC campaigns since 2014, delivering measurable results and substantial growth for clients
E-Commerce Excellence
- Advanced experience with platforms like eBay, Etsy, WordPress, and WooCommerce – Helping businesses build, optimize, and scale their online stores
- Successfully drove over 10,000 daily visitors to multiple sites, leveraging advanced SEO, content marketing, and analytics
Creative & Technical Prowess
- Advanced user of Adobe Creative Cloud and Canva, producing professional-grade visuals and creative content
- Web scraping and automation expertise using AI tools, enabling efficient lead generation and market research
Innovative SEO & Backlink Strategies
- Pioneer in creative backlink strategies, including .edu backlinks and collaborations with major publications like NYT, Yahoo News, and industry magazines
- Master of outreach and community engagement, securing valuable backlinks and enhancing brand reputation through strategic partnerships
AI & Automation Savant
- Early adopter of AI tools, mastering platforms like Jasper AI in early 2021, before the advent of mainstream AI tools like ChatGPT
- Developer of cutting-edge automation products, including LeadLoom, BlogBuilder AI, and SocialForge
Diverse Background & Unique Skill Set
- Certified in Cuisine from Le Cordon Bleu and a Licensed Aromatherapist with the Canadian Federation of Aromatherapists (CFA)
- Extensive experience in international business across Asia, fluent in Mandarin, with a deep understanding of cross-cultural business dynamics; intermediate command of Bahasa Indonesia
- Mastered various custom merchandise technologies, including an Epson F2000 t-shirt machine, a United Laser Systems ULTRA R5000 laser engraver, and a Roland DTS direct-to-substrate UV LED printer
- WordPress expert since 2009, managing a portfolio of sites and maintaining an extensive network of private blog networks (PBNs)
Additional Milestones
- Set up and managed state sales tax payments in 38 U.S. states, demonstrating comprehensive knowledge in e-commerce tax compliance
- Built and scaled Custom Creative, a unique online store specializing in custom-designed products like Ridge Wallets and Yeti Cups
- Extensive experience in sourcing and managing a global workforce, overseeing operations across multiple countries including the Philippines, Indonesia, Taiwan, Sri Lanka, Bangladesh, India, Kenya, and Nigeria